Marketing

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6 Simple Steps To Building A Six-Figure Online Community

A University of Michigan study found that customers spend 19 percent more after joining a company’s online community. That seemed pretty impressive to me, so I reached out to Joanna Novelo, founder of Experience and Magic to ask her...

10 Criteria for a Winning Product

If your product is earmuffs with built-in headphones, your premise is that people want to hear music when they wear earmuffs. Do people agree with your premise? BY DON DEBELAK Inventors typically have more than one product...

How To Achieve Product-Market Fit

When your product is being ripped out of your hands by eager customers and you cannot keep up with their demand for more, you have achieved the nirvana known as “product-market fit.” Most startups fail because...

Entrepreneurship: Is Your Business Idea Any Good? 5 Indicators That It Isn’t

Given your entrepreneur’s spirit, you likely have more business ideas than you have time to pursue. Every new consumer pain, every new piece of technology, every up-and-coming sale trend: They all seem to spark a...

4 Secrets of Success From a 32-Year-Old To Turn Your Side Hustle Into a Career

Meade’s company operates out of the Fulton Fish Market in the Bronx, which is one of the world’s largest seafood markets. After first visiting the market nearly a decade ago, he came up with the idea...

The Makings of a Great Logo

6 questions to ask yourself when designing your brand Your company's logo is the fundamental foundation to your business branding. It is probably the first interaction that you will have with your customers. An effective logo...